TSE Resolution, AI-Generated Content Disclosure Duty

Resolução TSE nº 23.610/2019, art. 9º-B (redação dada pela Resolução TSE nº 23.732, de 27 de fevereiro de 2024)

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

In force since 4 March 2024.

An AI transparency rule binding public and private bodies.

As of 5 September 2026.

What it requires

Disclose, explicitly, prominently, and accessibly, when electoral advertising uses AI-generated synthetic content to create, replace, omit, merge, alter the speed of, or overlay images or sounds, and name the technology used.
Place that disclosure at the start of an audio piece, or as a watermark label with audio description on a static image, or in both forms for a video or combined audio-video piece.
This duty does not reach ordinary image- or sound-quality adjustments, graphic identity elements, or customary campaign marketing techniques such as composite photos.

If you get it wrong

Criminal exposureNo

Private right of actionNo

Who enforces it

Enforcement body

Justiça Eleitoral (Tribunal Superior Eleitoral and regional electoral courts)

What it reaches

Obligation class

Content labelling

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

Article 9º-B, inserted into Resolução TSE nº 23.610/2019 by Resolução TSE nº 23.732/2024, requires that any use in electoral advertising of AI-generated synthetic multimedia content, to create, replace, omit, merge, alter the speed of, or overlay images or sounds, carry an explicit, prominent, and accessible disclosure that the content was fabricated or manipulated and which technology was used.

Paragraph 1 requires that disclosure at the start of audio pieces, by a watermark label and audio description for static images, and in both forms for video or combined audio-video pieces. Paragraph 2 excludes image- or sound-quality adjustments, graphic identity elements, and customary marketing techniques such as composite campaign photos from the duty.

The duty binds whoever is responsible for the advertising, which reaches a candidate, party, federation, or coalition, or a service that generates or places AI content on their behalf.

When LexLint raises it

generates_content
automated_outreach
processes_voice

Read the law

Official compiled text of Resolução TSE nº 23.610/2019, as amended by Resolução TSE nº 23.732/2024, Tribunal Superior Eleitoral

Back to the example · Lint your app