Law note · South Korea
| Citation | Act No. 20676, Article 31 |
|---|---|
| Status | In effect |
| In force | 2026-01-22 |
| Reviewed | as of 2026-08-14 |
An AI business operator providing a product or service using high-impact or generative AI must give users prior notice that it operates on that AI. An operator providing generative AI, or a product or service using it, must indicate that output was AI-generated, either through a human-perceptible label or machine-readable metadata or watermark. Where an operator uses AI to produce a virtual sound, image, or video difficult to distinguish from reality, only a user-perceptible label satisfies the deepfake-specific duty, with a narrow exception for artistic or creative works. The Act reaches conduct outside Korea affecting Korean users under its own extraterritoriality clause, and a foreign operator meeting revenue or user thresholds must appoint a domestic representative.
Declared activities: generates_content, deploys_chatbot
Primary source: official statute portal, National Law Information Center (law.go.kr)
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