Commercial Advertising Regulation, AI Deepfake Endorsement Ban
Art. 18/12, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)
A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.
In force 46 days, effective 1 August 2026.
An AI prohibited practices rule binding private bodies.
As of 6 September 2026.
What it requires
- Do not advertise a good or service in Turkey using an AI-generated digital copy of a real person that falsely presents that person as having personally experienced, used, or recommended it.
What it reaches
Obligation class
Prohibition
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
The same July 2026 amendment adds a paragraph 12 to Article 18 of the Commercial Advertising and Unfair Commercial Practices Regulation, prohibiting an advertisement in which a digital copy of a real person, created using artificial intelligence technologies, is presented, contrary to fact, as having personally experienced or used a good or service, or as having recommended it.
When LexLint raises it
generates_content
Read the law
official regulation text, Official Gazette (Resmi Gazete) No. 33297, Ministry of Trade