Commercial Advertising Regulation, AI Disclosure Duty
Art. 18/8, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)
A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.
In force 46 days, effective 1 August 2026.
An AI transparency rule binding private bodies.
As of 6 September 2026.
What it requires
- Where an advertisement directed at consumers in Turkey uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour, or presents an AI-generated digital character that a consumer could mistake for a real human being, disclose that fact clearly, understandably, and in a manner distinguishable from the rest of the advertisement.
What it reaches
Obligation class
Disclosure, Content labelling
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
A regulation amending the Ministry of Trade's Commercial Advertising and Unfair Commercial Practices Regulation, published in the Official Gazette on 1 July 2026 and in force from 1 August 2026, adds a paragraph 8 to Article 18 requiring that where an advertisement uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour regarding a good or service, or presents a digital character generated with artificial intelligence technologies that cannot be distinguished from a human being, this fact must be stated clearly, understandably, and in a manner distinguishable from the rest of the advertisement.
When LexLint raises it
generates_contentautomated_outreach
Read the law
official regulation text, Official Gazette (Resmi Gazete) No. 33297, Ministry of Trade