Law note · Alabama

Alabama Personal Data Protection Act (HB 351), consumer rights

cite Ala. HB 351, 2026 Regular Session, Secs. 5-6 stage IMMINENT in force in 245 days effective 2027-05-01 reviewed 2026-08-27

Once in force, APDPA will give an Alabama consumer the right to confirm and access their personal data, correct inaccuracies, delete data, obtain a portable copy, and opt out of targeted advertising, the sale of personal data, and profiling in furtherance of a solely automated decision with a legal or similarly significant effect.

A controller must respond within 45 days of receipt, with one 45-day extension available when reasonably necessary, free of charge once per 12-month period; a controller may charge a reasonable fee or decline a manifestly unfounded, excessive, technically infeasible, or repetitive request, with the burden on the controller to show that. The Act provides no separate appeal-of-refusal mechanism.

A parent or guardian may exercise a known child's rights, and a guardian or conservator may exercise an incapacitated consumer's rights.

What it asks of an app

  • This duty does not yet bind. APDPA's effective date is May 1, 2027.
  • Once effective, give an Alabama consumer a means to confirm processing, access, correct, delete, and receive a portable copy of their personal data, free of charge once every 12 months.
  • Once effective, offer an Alabama consumer an opt-out of targeted advertising, the sale of personal data, and profiling in furtherance of a solely automated decision with a significant effect.
  • Respond to a consumer rights request within 45 days of receipt, with one 45-day extension available when reasonably necessary. This Act has no separate appeal-of-refusal mechanism.

When LexLint raises it

Declared activities: crawls_web, trains_models, deploys_chatbot, automated_outreach, high_risk_decisions

Primary source: enrolled bill text, Alabama Legislative Information System (ALISON)

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