Law / United States / Michigan

AI-Generated Political Advertisement and Robocall Disclosure (Public Act 263 of 2023)

MCL 169.247, 169.259

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

In force since 13 February 2024.

An AI transparency rule binding public and private bodies.

As of 7 September 2026.

What it requires

  • If a qualified political advertisement you create, originally publish, or originally distribute is generated in whole or substantially by artificial intelligence, include a clear and conspicuous disclosure that says so, sized and timed to the medium under MCL 169.259(1).
  • If a prerecorded campaign telephone message you send is generated in whole or substantially by artificial intelligence, include the disclaimer required by MCL 169.247.
  • You do not need the disclosure for a bona fide news broadcast that itself discloses the manipulation, for a paid broadcaster merely airing the ad, for a distribution platform that maintains and provides a stated compliance policy, for satire or parody, or for a business regulated by the Michigan Public Service Commission or the FCC.

If you get it wrong

Criminal exposureNo

Penalty structure

A first violation is a state civil infraction punishable by a fine of not more than $250; a second or subsequent violation is a state civil infraction punishable by a fine of not more than $1,000 for each violation, and each qualified political advertisement distributed or aired in violation is a separate violation.

Rule
Per violation only
As of
7 September 2026
Currency
USD
Per violation unit
Violation
Per violation amount
1,000

What it reaches

Obligation class

Content labelling, Disclosure

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

MCL 169.259, added to the Michigan Campaign Finance Act by Public Act 263 of 2023, requires a person, committee, or entity that creates, originally publishes, or originally distributes a qualified political advertisement generated in whole or substantially by artificial intelligence to include a clear and conspicuous disclosure, with format and duration requirements that vary by medium.

A companion amendment to MCL 169.247 requires the same disclosure on a prerecorded campaign telephone message generated in whole or substantially by artificial intelligence. The disclosure duty does not apply to a bona fide news broadcast that discloses the manipulation, a paid broadcaster, a distribution platform with a stated compliance policy, satire or parody, or a business regulated by the Michigan Public Service Commission or the Federal Communications Commission.

A first violation is a state civil infraction with a fine of up to $250; a second or subsequent violation carries a fine of up to $1,000 per violation, with each distributed or aired advertisement a separate violation.

When LexLint raises it

  • generates_content
  • automated_outreach

Read the law

official Michigan Compiled Laws text, Michigan Campaign Finance Act, Michigan Legislature

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