Law / United States / New Mexico
HB 182 (2024), AI-generated and manipulated media disclosure and disclaimer requirements in campaign advertising
N.M. Stat. Ann. §§ 1-19-26.4, 1-19-26.8
A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.
In force.
An AI transparency rule binding private bodies.
As of 6 September 2026.
What it requires
- Include a disclaimer stating the content has been manipulated or generated by artificial intelligence on a campaign advertisement containing materially deceptive media (an image, video or audio depicting an identifiable individual doing or saying something they did not do or say, published without that person's consent, and produced in whole or in part using artificial intelligence).
- Display the disclaimer legibly for the duration of a video, or speak it clearly at the beginning and end of an audio message and at intervals of no more than two minutes if the audio runs longer, or both for mixed media.
- Do not distribute, or agree with another person to distribute, materially deceptive media about a candidate or ballot question; a first violation is a misdemeanor and a second is a fourth degree felony, and a depicted individual, an injured candidate, or a voter-representing organization, not only the state, may seek an injunction.
- The duty does not apply to a bona fide news broadcast that discloses the manipulation, a broadcaster that supplied and disclosed its own disclaimer requirements to the advertisement's purchaser, or genuine satire or parody that itself includes the required disclaimer.
If you get it wrong
Criminal exposureYes
Private right of actionYes
Criminal exposure note
A person who willfully and knowingly distributes, or agrees with another person to distribute, materially deceptive media in violation of Section 1-19-26.8 is guilty of a misdemeanor for a first conviction and a fourth degree felony for a second conviction.
Penalty structure
Civil penalty under Section 1-19-34.6(C) for a violation of the Section 1-19-26.4(D) disclaimer duty; distributing materially deceptive media without consent under Section 1-19-26.8 is instead, or additionally, prosecuted as a crime.
- Rule
- Per violation only
- As of
- 6 September 2026
- Currency
- USD
- Fixed cap
- 20,000
- Per violation unit
- Violation
- Per violation amount
- 1,000
What it reaches
Obligation class
Content labelling, Disclosure, Prohibition
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
Section 1-19-26.4, as amended by 2024's HB 182, requires a person who creates, produces or purchases a campaign advertisement containing materially deceptive media to include a disclaimer stating that the content has been manipulated or generated by artificial intelligence, displayed legibly for the duration of a video and spoken clearly at the start and end of an audio message (and at least every two minutes if longer than two minutes).
Materially deceptive media is defined as an image, video or audio that depicts an individual engaged in conduct or speech in which they did not engage, published without the depicted individual's consent, and produced in whole or in part using artificial intelligence.
The duty does not apply to a bona fide news broadcast that discloses the manipulation, a broadcaster that supplied and disclosed its own disclaimer requirements to advertisement purchasers, or an advertisement that reasonably constitutes satire or parody if it includes the required disclaimer.
A new Section 1-19-26.8, also enacted by HB 182, separately makes it a violation of the Campaign Reporting Act to distribute, or to agree with another person to distribute, materially deceptive media, and allows the attorney general, a district attorney, a falsely depicted individual, an injured or likely-to-be-injured candidate, or a voter-representing organization to seek injunctive relief.
A first conviction under Section 1-19-26.8 is a misdemeanor and a second conviction is a fourth degree felony. Failing to include the Section 1-19-26.4(D) disclaimer is separately subject to a civil penalty of up to one thousand dollars per violation, capped at twenty thousand dollars in total, under Section 1-19-34.6(C).
HB 182 carried no separate effective-date clause, so it takes effect under Article IV, Section 23 of the New Mexico Constitution: a law without an emergency clause takes effect ninety days after the adjournment of the legislature that enacted it. The 2024 legislative session adjourned sine die on February 15, 2024, placing the Act's commencement, ninety days later, at May 15, 2024.
When LexLint raises it
generates_contentprocesses_voice
Read the law
enrolled bill text, New Mexico Legislature, House Bill 182 (2024)