Law / United States / Nevada
AB 406 (2025), AI mental and behavioral health care provider and marketing prohibitions
A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.
In force since 1 July 2025.
An AI prohibited practices rule binding public and private bodies.
As of 6 September 2026.
What it requires
- Do not represent, or program an AI system to represent, that the system can provide professional mental or behavioral health care, that a user may interact with it to obtain such care, or that it (or any avatar or feature of it) is a therapist, counselor, psychiatrist or similar provider.
- Do not offer or make available an AI system specifically programmed to provide a service that would constitute the practice of professional mental or behavioral health care if a natural person provided it.
- Do not represent yourself as qualified to provide professional mental or behavioral health care, including by using a title such as therapist, psychotherapist or counselor, unless you hold a valid Nevada credential to do so.
- A violation of these prohibitions carries a civil penalty of up to $15,000, enforced by the Division of Public and Behavioral Health.
- Self-help materials that do not purport to offer professional care, and an AI system a licensed provider uses only for administrative support under NRS 629.610, are not prohibited.
If you get it wrong
Criminal exposureNo
Penalty structure
A civil penalty, not a criminal fine; recovered by the Division of Public and Behavioral Health in a civil action, with proceeds deposited into the State General Fund.
- Rule
- Per violation only
- As of
- 6 September 2026
- Currency
- USD
- Per violation unit
- Violation
- Per violation amount
- 15,000
Who enforces it
Enforcement body
Division of Public and Behavioral Health, Department of Health and Human Services
What it reaches
Obligation class
Prohibition
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
An artificial intelligence provider may not represent, or program an AI system to represent, that the system is capable of providing professional mental or behavioral health care, that a user may interact with the system to obtain such care, or that the system or any component of it is a therapist, counselor, psychiatrist or similar provider; nor may a provider make available an AI system specifically programmed to provide a service that would constitute the practice of professional mental or behavioral health care if provided by a natural person.
A natural person who lacks a valid credential to practice professional mental or behavioral health care in Nevada may not represent himself or herself as qualified to do so, including by using titles such as therapist, psychotherapist or counselor.
The Nevada Division of Public and Behavioral Health, Department of Health and Human Services, may investigate potential violations and bring a civil action to recover a civil penalty of up to $15,000 per violation; the section does not prohibit self-help materials that do not purport to offer professional care, or an AI system a licensed provider uses for administrative support consistent with NRS 629.610.
When LexLint raises it
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