Law / United States / New York

Right of publicity, digital replica of a deceased performer

N.Y. Civ. Rights Law § 50-f

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

In force 9 months, effective 19 December 2025.

An AI prohibited practices rule binding public and private bodies.

As of 6 September 2026.

What it requires

  • Do not use a deceased performer's digital replica in an audiovisual work, sound recording, or live musical performance without authorization from the applicable right holder.

If you get it wrong

Private right of actionYes

Statutory damages

Greater of $2,000 or the injured party's compensatory damages, plus disgorgement of the defendant's profits attributable to the unauthorized use; punitive damages may also be awarded.

As of
6 September 2026
Currency
USD
Per person minimum
2,000

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

A person who uses a deceased performer's digital replica, a newly created, computer-generated, highly realistic electronic representation of their voice or visual likeness, in an audiovisual work, sound recording, or live musical performance, knowing the use was unauthorized by the applicable right holder, is liable for the greater of $2,000 or the injured party's compensatory damages, plus disgorgement of the defendant's profits and, in the court's discretion, punitive damages.

The section exempts parody, satire, commentary, documentaries and similar works, and news, public affairs and political-campaign uses. The digital replica provisions were first enacted effective 23 December 2022 and were further revised, per the consolidated law page's own revision history, effective 19 December 2025.

When LexLint raises it

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Read the law

New York Consolidated Laws, Civil Rights Law, as published by the New York State Senate

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