Law / United States / New York

AI Content Provenance and Stop Deepfakes Act

N.Y. Gen. Bus. Law art. 45-A (proposed §§ 1510-1513), S6954-B / A6540

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

Proposed: draft date not recorded.

Finalized, with one agreed text, dated 4 June 2026, as of 12 September 2026.

An AI transparency rule binding private bodies.

As of 6 September 2026.

Where it has got to

The text described here is Senate print S6954-B, the text both houses passed. That print is S6954B, published 27 May 2026.

Locally, this stage is passed both houses, not yet delivered to the Governor.

The stage above is recorded at www.nysenate.gov.

More on this stage

The Senate passed S6954-B on 3 June 2026 and the Assembly substituted it for its companion A6540-E and passed it on 4 June 2026. In New York a bill passed by both houses reaches the Governor only when it is delivered, which can be months later; no delivery, signature or veto is recorded on the Senate docket.

What it requires

  • This measure is proposed and binds nobody yet; what follows is what it would require if enacted in this form.
  • Embed machine-readable provenance data in synthetic content you create or modify with a generative AI system, identifying it as synthetic.
  • If you operate a social media platform, do not delete, disassociate from, or degrade the provenance data attached to content a user uploads.

If you get it wrong

Penalty structure

As passed: up to $100,000 per violation where intentional or grossly negligent, $50,000 where not, assessed by the Attorney General against the AI provider, hosting platform, or social media platform operator; a court may separately impose a civil penalty of up to $25,000 per violation. Not yet in force.

Rule
Per violation only
As of
6 September 2026
Currency
USD
Per violation unit
Violation
Per violation amount
100,000

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

This measure is proposed and binds nobody yet. As passed by both houses, it would require providers of generative AI content-creation systems to embed machine-readable provenance data identifying content they create or modify as synthetic, and would bar social media platforms from stripping that provenance data from user-uploaded content.

A grossly negligent or intentional violation exposes the AI provider or hosting platform, or the social media platform's operator, to an Attorney General penalty of up to $100,000 per violation ($50,000 if unintentional), and a court may impose a further civil penalty of up to $25,000 per violation in a private consumer-protection action. Passed the Senate and Assembly in June 2026; not yet delivered to or acted on by the Governor as of this review.

When LexLint raises it

  • generates_content
  • operates_social_platform

Read the law

New York State Senate, bill text and status for S6954-A (2025)

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