Law / United States / New York

Artificial Intelligence Companion Models safeguards

N.Y. Gen. Bus. Law art. 47 (§§ 1700-1704)

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

In force 10 months, effective 7 November 2025.

An AI transparency rule binding private bodies.

As of 6 September 2026.

What it requires

  • Give users a clear and conspicuous notification, at the start of an AI companion interaction and at least every three hours of continued use, that they are not communicating with a human.
  • Implement a protocol to detect a user's expressions of suicidal ideation or self-harm and refer them to appropriate crisis services such as the 9-8-8 suicide prevention and behavioral health crisis hotline.

If you get it wrong

Penalty structure

Civil penalty of up to $15,000 per day for a violation of the self-harm detection duty (section 1701) or the notification duty (section 1702), sought by the Attorney General.

Rule
Per violation only
As of
6 September 2026
Currency
USD
Per violation unit
Day
Per violation amount
15,000

Over one month of continuous breach, USD 456,600.

Who enforces it

Enforcement body

New York Attorney General

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

An operator of an AI companion, a system using artificial intelligence, generative AI or emotional-recognition algorithms to simulate a sustained human-like relationship with a user, must provide a clear and conspicuous notification at the start of an interaction and at least every three hours that the user is not communicating with a human, and must implement a protocol reasonably designed to detect and respond to a user's expressions of suicidal ideation or self-harm by referring them to crisis services such as the 9-8-8 hotline.

The Attorney General may enjoin a violation and seek civil penalties of up to $15,000 per day per violation of the notification or self-harm-detection duties. The article defines the operator bound by these duties as any person, partnership, association, firm or business entity that operates for or provides an AI companion to a user.

When LexLint raises it

  • deploys_chatbot
  • automated_outreach
  • generates_content

Read the law

New York Consolidated Laws, General Business Law article 47, as published by the New York State Senate

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