Law note · Utah

SB 226 (2025), required disclosures for generative AI in consumer transactions

Citation	Utah Code 13-75-103
Status	In effect
In force	2025-05-07
Reviewed	as of 2026-08-14

A supplier using generative AI to interact with an individual in a consumer transaction must disclose that the individual is interacting with generative AI, but only if the individual makes a clear and unambiguous request. An individual in a state-regulated occupation must proactively and prominently disclose generative AI use, verbally or in writing as applicable, but only where the interaction meets the statute's high-risk definition (collection of sensitive health, financial, or biometric information, or advice relied on for significant decisions). SB 226 repealed the prior, broader duty at Utah Code 13-2-12 (enacted by SB 149, 2024) outright and replaced it with this two-tier scheme, effective 2025-05-07. A safe harbor at 13-75-104 excuses a supplier whose generative AI clearly and conspicuously discloses its non-human nature throughout the interaction.

Primary source: enrolled bill text, Utah State Legislature (official)
this research could not resolve a working codified-page URL for 13-75-103 and used the enrolled bill as the primary source instead

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