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Law / United States / Washington

Forged digital likeness act (Personality Rights Law amendment)

RCW 63.60, as amended by SSB 5886, ch. 69, Laws of 2026

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

In force 3 months, effective 11 June 2026.

An AI prohibited practices rule binding public and private bodies.

As of 6 September 2026.

What it requires

  • Do not use or authorize the use of a person's forged digital likeness, a digitally created or altered visual or audio depiction of them indistinguishable from an authentic one, without their written or oral consent, in commerce, advertising, merchandise, or solicitation.
  • Infringing this right exposes you to a $3,000 civil penalty, liability for actual damages and attributable profits, and, where a forged digital likeness is involved, noneconomic damages regardless of whether you profited.

If you get it wrong

Private right of actionYes

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

Washington's Personality Rights Law gives every individual or personality a property right in their name, voice, signature, photograph, or likeness, and a 2026 amendment extended that right to a 'forged digital likeness': a persistent or real-time visual or audio representation of an actual, identifiable individual that has been digitally created, adapted, altered, or modified to be indistinguishable from an authentic depiction.

Using or authorizing use of a person's forged digital likeness without written or oral consent, in commerce, advertising, merchandise, or solicitation, infringes the right.

An infringer is subject to a $3,000 civil penalty and liable for actual damages, attributable profits, and, where the infringement involves a forged digital likeness specifically, noneconomic damages regardless of whether the infringement produced any profit; the superior courts may also grant injunctive relief and order impoundment of infringing materials.

When LexLint raises it

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Read the law

official text, Washington State Legislature (app.leg.wa.gov)

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