Law / United States / Wisconsin
2023 Wisconsin Act 123, AI-Generated Content Disclosure in Political Communications
A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.
In force since 23 March 2024.
An AI transparency rule binding public and private bodies.
As of 6 September 2026.
What it requires
- Include the words "Contains content generated by AI" at both the beginning and the end of any audio political communication (express advocacy, issue advocacy, or a referendum communication) that contains synthetic media substantially produced by generative artificial intelligence.
- For a covered video communication, display, throughout the duration of any portion containing synthetic media, a readable, legible, and readily accessible disclosure reading "This video content generated by AI," "This audio content generated by AI," or "This content generated by AI," as applicable.
- A broadcaster or other host or carrier of such a communication is not liable for a violation unless it is itself the committee responsible for the communication.
- Complying with this disclosure duty does not exempt you from any other civil or criminal liability, including Wisconsin's separate false political-communication statute.
If you get it wrong
Criminal exposureNo
Penalty structure
A forfeiture (a civil penalty under Wisconsin law, not a criminal fine) of not more than $1,000 applies per violation, and only for an intentional violation of the disclosure duty; it is enforced as a forfeiture action under Wis. Stat. § 11.1400(5).
- Rule
- Per violation only
- As of
- 6 September 2026
- Currency
- USD
- Per violation unit
- Violation
- Per violation amount
- 1,000
What it reaches
Obligation class
Content labelling
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
Every audio communication containing express advocacy, issue advocacy, or support of or opposition to a referendum that contains synthetic media, meaning audio or video content substantially produced in whole or in part by generative artificial intelligence, must include the words "Contains content generated by AI" both at the beginning and at the end of the communication.
Every covered video communication must include, throughout the duration of each portion containing synthetic media, a readable, legible, and readily accessible on-screen disclosure reading "This video content generated by AI," "This audio content generated by AI," or "This content generated by AI," depending on which kind of synthetic media is present.
Compliance does not exempt a person from other civil or criminal liability, including under Wisconsin's separate false political-communication statute, and the provision expressly preserves the immunities of an interactive computer service provider under 47 U.S.C. 230. A broadcaster or other host or carrier of a covered communication is not liable for a violation unless it is itself the committee responsible for the communication.
Created by 2023 Wisconsin Act 123 (2023 Assembly Bill 664), enacted March 21, 2024 and published March 22, 2024; because the act does not itself prescribe an effective date, it took effect the day after its publication, March 23, 2024, under the state's general rule for acts enacted without an emergency clause.
When LexLint raises it
generates_contentprocesses_voice
Read the law
official statute text, Wisconsin Legislature (docs.legis.wisconsin.gov)