AI Framework Act, Article 31 (transparency obligations for AI outputs)
An AI business operator providing a product or service using high-impact or generative AI must give users prior notice that it operates on that AI. An operator providing generative AI, or a product or service using it, must indicate that output was AI-generated, either through a human-perceptible label or machine-readable metadata or watermark. Where an operator uses AI to produce a virtual sound, image, or video difficult to distinguish from reality, only a user-perceptible label satisfies the deepfake-specific duty, with a narrow exception for artistic or creative works. The Act reaches conduct outside Korea affecting Korean users under its own extraterritoriality clause, and a foreign operator meeting revenue or user thresholds must appoint a domestic representative.